Too often do inexperienced individuals at the helm of new organizations dive in head first without considering the true benefits to each and every partnership.
As the year draws to a close I see this more and more as a sponsor when budgets for the following year are being set and new seasons begin, promising riches and fame for new promising teams.
My advice is this: take your time, assess your options properly. The most money isn't always the best option - rarely is it ever unless you're incredibly lucky. It's easy to jump to decisions based on money, especially when you're a new organization. You want to build that foundation quickly and get things in place. Chances are you have quite a lot of people banking on you for their success.
The truth is that partnerships are not built on money (though this is of course important too) - they're built on trust. You need to earn this first before you can expect anyone to invest anything significant in you. Just because you qualified for tournament X or you have Y amount of viewers doesn't just entitle you to what you want.
How will you leverage that tournament? How do you engage that fanbase? How do you make that stream interactive?
As the year draws to a close I see this more and more as a sponsor when budgets for the following year are being set and new seasons begin, promising riches and fame for new promising teams.
My advice is this: take your time, assess your options properly. The most money isn't always the best option - rarely is it ever unless you're incredibly lucky. It's easy to jump to decisions based on money, especially when you're a new organization. You want to build that foundation quickly and get things in place. Chances are you have quite a lot of people banking on you for their success.
The truth is that partnerships are not built on money (though this is of course important too) - they're built on trust. You need to earn this first before you can expect anyone to invest anything significant in you. Just because you qualified for tournament X or you have Y amount of viewers doesn't just entitle you to what you want.
How will you leverage that tournament? How do you engage that fanbase? How do you make that stream interactive?
No comments:
Post a Comment